//Case Studies  Display Design  . . .

Popup Display

Vision and innovation to create a best in class product.

Portable Pop-up graphic display systems have changed little over the years, with manufacturers competing on similar grounds that Pop-up "A" build time is a bit quicker or easier than Pop-up "B".  Yet consumer research showed top list dislikes being the hassle and time to ‘build' a pop-up. So we created a frame with built-in graphic magbars so the whole frame can be erected in 10 seconds rather than minutes. We took away the hassle of unpacking an array of parts for the user to figure out how to build.

Initially there was a consensus that such a product concept was a pipe dream, the prevailing attitude was ‘if it could be done it would have by now'. We held the vision and proved it could be done, generating strong IPR in the process and winning a Buyer's Choice Award at the Las Vegas Exhibitor Show.

The one-piece, fully integrated pop-up has integral mag bars, built-in lighting, and internal wiring that you can access from anywhere in the framework. Light boxes, counters, showcase and shelving units can be added to the Zenith frame. There are no loose parts, and cables and electrical accessories are not required.

This innovation was focused clearly around understanding user needs.

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