//All about innovation

We are passionate and committed product designers, with the skills to create focussed innovation, design wonderful products and create reality.

Good product design encompasses many characteristics of marketing, research, product management, industrial design, and design for production. A product designer should be the focal point for the product, enabling the different functions in a company to gel and focus around creating something new and improve the human experience around a product.

At Firsthand Design, we combine industrial design and design engineering into a single discipline – product design. The divisions created in the traditional design process, where industrial design and engineering are separated, are removed and the process is allowed to flow far more creatively and efficiently. This is a truly holistic approach to product design and is key in creating meaningful innovation.

So, follow the links to Open thinking and Design balance to see how good innovation is created.